About

Deep In Thought – Cabo San Lucas

About

I’m an award-winning designer from San Diego, CA, where I spent the first 13 years of my career designing for marketing and advertising all around Southern California. I’ve worked across a wide range of disciplines, including brand design, motion, web builds, interface and global campaigns for Pechanga Resort Casino, Viejas Casino & Resort, KUSI News, KCOMM and more.

During my time at Pechanga Resort Casino, I played a role in creating new brand guidelines, led the re-brand of Pechanga Arena, and took ownership for designing “Beverage Ordering Service System” that’s conveniently implemented on every slot machine in the casino. Since then, I found my passion for wanting to continue designing great products that people love.

When I’m not at work, you can find me volunteering design work for local communities, shooting photography or videos, exploring new cultures and new food, shooting pool, and spending quality time with my family.

I’d welcome the opportunity for a chat. Let’s talk!

Awards & Accolades

IN-ROOM SERVICE MENU | GOLD AWARD
2019 • Hermes Creative Awards
Print Media | Design | Menu

LOBBY BAR & GRILL – LOGO DESIGN | HONORABLE MENTION
2019 • Hermes Creative Awards
Logo development from concept to completion.

PECHANGA ARENA SAN DIEGO BRANDING | PLATINUM AWARD
2019 • Hermes Creative Awards
Pechanga had the opportunity to brand wall-wrapped pillars and include posters to brand and advertise the property and varying amenities within the new Pechanga Arena San Diego. We also included some cobranding pieces to promote the Temecula area as a tourist worthy attraction featuring the Visit Temecula Valley logo. We strategically placed these throughout the Arena to create a coordinated experience for Arena visitors.

DIRECT MAIL PIECE | GOLD AWARD
2018 • Hermes Creative Awards
Print Media | Advertising | Direct Mail Piece
Loyalty Marketing VIP $25k Gold Easy Heats Tournament

VIDEO PRODUCTION
May 2010 • Stepping Up: Youth Academic Mentoring Program
Outstanding Community Service Learning Student-Produced Video
• Lighting on location; photographer for production documentation
• Camera operator for interviews and b-roll
• Assistant editor; designer for DVD graphics

Currently learning

READING
Don’t Make Me Think! Revisited

COURSES
User Experience (UX): The Ultimate Guide to Usability and UX
JavaScript – The Complete Guide 2020

Contact

(619) 436-9725

aphonhsongkham@gmail.com