Continuity Products Brand Guidelines

When I joined Continuity Products, the brand guidelines provided a foundational identity, but there was room to develop a more comprehensive guide that would capture the full essence of the brand and streamline consistency across all touchpoints. Recognizing this potential, I proposed and executed an expanded version of the guidelines, introducing a cohesive vision that aligned with the brand’s evolving objectives. This expanded guide serves as a lasting tool for unifying brand representation across future projects.

Company Website

The website design for Continuity Products was a comprehensive project, guided by the Design Thinking Process to create a user-centric and impactful digital experience.

  • Empathy: To truly understand the needs and preferences of our audience, we conducted in-depth client interviews and distributed targeted surveys. Questions were designed to uncover pain points, desired features, and expectations for a corporate website.
  • Define: The purpose of the website was clarified—to showcase Continuity Products’ identity and offerings with professionalism and clarity.
  • Ideation: Brainstorming led to innovative design concepts, focusing on layouts, visual hierarchy, and functionality to enhance engagement.
  • Prototype and Test: Using tools like Adobe Photoshop, Illustrator, and Dreamweaver, we created and refined the design to ensure usability and responsiveness. Once ready, the design was prepped for implementation in WordPress for seamless execution and a mobile-friendly experience.

Although the website was fully developed and ready to launch, a strategic decision was made to remain without a public site. This project, however, stands as a testament to the creative process and reflects Continuity Products’ dedication to quality and innovation.

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